by merse btpir » 30 Oct 2018, 07:48
Spot on there on all counts MellowYellow...
Even when I was at the Club back in the mid-seventies and early eighties, the brief was to make the business sustainable to take it away from benevolence. With the very limited facilities (far less than what is there now) a thriving lottery, car boot sales, antique markets, mid-week markets, target golf, firework displays, and it's a knockout were held at the ground. The social club was energetically managed to trawl as much revenue from the immediate neighbourhood as possible and the previously loss making tiny club shop and match day programme relentlessly marketed for all the extra revenue that could be extracted and made not only sustainable but profit making in their own right.
Do you know United were one of the very first two English clubs (Aston Villa being the other) to take fledgling steps with an obscure (in this country) American footwear company called Nike? That's true and it was made possible through the involvement of Bruce Rioch who brought the 'connection' with him when he first arrived from the company's home town of Seattle. In it's beginnings, Nike had been an American franchise for selling the goods of the Japanese sports footwear company Onitsuka Tiger and the players got free pairs of boots to wear which they generally hated the feel of. So the Nike 'swoosh' was painted over the existing but blacked out Adidas and Puma markings on their own personal footwear and everyone was happy ~ where there's a will there's a way!
Today you'd find it hard to prise most young players away from Nike.
The reason I threw that story in is because if at first you don't succeed you have to persevere and find a way in order to fulfil the potential of a business plan you know will work
Had a (then) allowance of a new artificial pitch been anything like a certainty; one would have gone down allowing summer long use of the ground as a skateboard park and childrens' playground with Ladbroke Leisure ready and waiting to underwrite the installation, set-up and running costs.
It is all so much better if there are facilities to generate daily income from six-a-side football, conferences, hotel use, and concerts; and the town needs to be positive and pro-active on that score before ever the football club is!
The Football Association were reactionary then and not yet ready for artificial pitches, the council were staid and fuddy duddy and the community were generally 'NIMBY' and that was nearly fifty years ago and no progress of any significance has been made at Plainmoor or within the town since. You wouldn't believe the degree of ignorance of what was even within their property as landlords of the ground shown by the councillors of the time when we showed them around the ground; the amount of hostility and obstruction within the local community and the general attitude of disdain towards the Club from those who should have realised they too could be stakeholders in a positive venture.
To achieve such things you need to win the mental battle first; we never did ~ only began the physical battle ~ and whilst it was being waged we provided a good income stream for the directors so they could lessen their personal levels of benevolence towards the business. To think that almost half a century later the same battle has still to be won!
[b]Spot on there on all counts MellowYellow...[/b]
Even when I was at the Club back in the mid-seventies and early eighties, the brief was to make the business sustainable to take it away from benevolence. With the very limited facilities (far less than what is there now) a thriving lottery, car boot sales, antique markets, mid-week markets, target golf, firework displays, and it's a knockout were held at the ground. The social club was energetically managed to trawl as much revenue from the immediate neighbourhood as possible and the previously loss making tiny club shop and match day programme relentlessly marketed for all the extra revenue that could be extracted and made not only sustainable but profit making in their own right.
Do you know United were one of the very first two English clubs (Aston Villa being the other) to take fledgling steps with an obscure (in this country) American footwear company called Nike? That's true and it was made possible through the involvement of Bruce Rioch who brought the 'connection' with him when he first arrived from the company's home town of Seattle. In it's beginnings, Nike had been an American franchise for selling the goods of the Japanese sports footwear company Onitsuka Tiger and the players got free pairs of boots to wear which they generally hated the feel of. So the Nike 'swoosh' was painted over the existing but blacked out Adidas and Puma markings on their own personal footwear and everyone was happy ~ where there's a will there's a way!
Today you'd find it hard to prise most young players away from Nike.
The reason I threw that story in is because if at first you don't succeed you have to persevere and find a way in order to fulfil the potential of a business plan you know will work
Had a (then) allowance of a new artificial pitch been anything like a certainty; one would have gone down allowing summer long use of the ground as a skateboard park and childrens' playground with Ladbroke Leisure ready and waiting to underwrite the installation, set-up and running costs.
It is all so much better if there are facilities to generate daily income from six-a-side football, conferences, hotel use, and concerts; and the town needs to be positive and pro-active on that score before ever the football club is!
The Football Association were reactionary then and not yet ready for artificial pitches, the council were staid and fuddy duddy and the community were generally 'NIMBY' and that was nearly fifty years ago and no progress of any significance has been made at Plainmoor or within the town since. You wouldn't believe the degree of ignorance of what was even within their property as landlords of the ground shown by the councillors of the time when we showed them around the ground; the amount of hostility and obstruction within the local community and the general attitude of disdain towards the Club from those who should have realised they too could be stakeholders in a positive venture.
[b]To achieve such things you need to win the mental battle first; we never did ~ only began the physical battle ~ and whilst it was being waged we provided a good income stream for the directors so they could lessen their personal levels of benevolence towards the business. To think that almost half a century later the same battle has still to be won![/b]