I believe the biggest mistake is listening to the "advice" of safety officers and the local plod. The safety officer is paid to justify his unecessary position by coming up with stupid rules and conditions. Like, making the game all ticket. This, whether you like it or not, puts off customers from buying your product. Why make it more difficult thatn it needs to be? Maybe for the away fans cos they have a large following. But for home fans? Completely stupid. Any floating fan is not going to bother. And before we get the "well, they're not real fans then" rubbish let's not forget these are the very people we're trying to lure back. What a missed opportunity to appeal to the Premiershite population to give it a go up at Plainmoor.
I really get tired of the lazy "it's the recession" argument. It's not, it's rank bad advice and poor marketing.
My solution (apart from hire me to do it) is to ramp up the image of the club. Sell, Sell, Sell for gods sake. SACK the muppet who suggested the game be all ticket. He's probably the same idiot who painted yellow lines on the Pop.......it's Plainmoor FFS not Heysel. Do not listen to any civil servant i.e the local plod. The next bit is probably the most radical........revert back to saturday night kick offs. This will maximise our customer potential amongst the locals and also give the away fans more time to get down here and more inclined to stay over boosting the local economy. I would refuse to listen to the wimps who tell me it can't be done and make it happen. I would also consider making the Pop the Away fans enclosure. It has greater capacity and the acoustics are crap. Stick our noisy fans in the Babbacombe end and house the rest in the Bench or Family stand.
(By the way, they couldn't afford me. I'm too busy picking up Awards over here)
